If you’ve been thinking about upgrading your ride, you may be asking the big question: when is the best time to buy a car? While many shoppers immediately look toward holiday sales or summer promotions, one of the most overlooked times to shop is actually February.
At Kunes Auto Group, we work with drivers every day who want the best value for their money, and February often delivers exactly that. It’s a month where pricing can be competitive, inventory is still strong, and the shopping experience tends to be calmer and more straightforward.
Let’s take a closer look at why February can be one of the smartest months to buy your next vehicle.
Why February Is an Underrated Month for Car Shopping
February doesn’t always get the spotlight like December or Memorial Day weekend, but it has several advantages that make it a great time to shop. The month typically brings a slower pace to dealerships, and that creates opportunities for buyers who want more time, more flexibility, and often better overall value.
Because fewer people are shopping, you’re more likely to enjoy a smoother experience from start to finish—whether you’re browsing options, test driving, or working through financing.
Lower Competition Can Mean Better Deals
One of the biggest reasons February can be a smart time to buy is simple: there’s usually less competition.
During spring and summer, dealerships tend to be busier, and certain models can move quickly. In February, the showroom is often quieter, which gives you more breathing room to compare vehicles and make the right decision.
It can also be a strong advantage when it comes to negotiating. With fewer shoppers competing for the same inventory, you may find that the overall buying process feels more relaxed and buyer-friendly.
Dealerships Are Motivated Early in the Year
The start of the year matters in the auto world. Dealerships are focused on building momentum after the holidays, and February is a key month for keeping sales moving.
That motivation can work in your favor. When dealerships are aiming to hit monthly goals and keep inventory flowing, they’re often more willing to work with shoppers to create a deal that makes sense.
At Kunes Auto Group, our goal is always to help you find the right vehicle at the right price, and February is often a month where that becomes easier for many customers.
February Can Bring Great Value on Previous Model-Year Vehicles
Another major advantage of buying in February is the potential to find great deals on leftover inventory from the previous model year.
By this time, many dealerships are preparing for incoming models or continuing to stock the newest arrivals. That means there can be opportunities to purchase a vehicle that’s still new, still covered by warranty, and still packed with modern features—just at a better value than the latest release.
If you’re focused on saving money while still getting a vehicle you’ll love, February can be the perfect time to shop with an open mind and take advantage of what’s available.
Manufacturer Incentives Can Be Strong in February
In many cases, February is a month where manufacturers offer incentives to keep shoppers interested during winter. These offers vary depending on the brand and model, but they can include special financing rates, lease promotions, or bonus cash programs.
That’s why it’s worth checking what incentives are available when you’re ready to buy. Sometimes the right incentive can make a noticeable difference in your monthly payment or total cost.
The team at Kunes Auto Group can help you compare your options and make sure you’re getting the best offer available for your situation.
Winter Weather Makes the Right Vehicle Even More Important
In the Midwest, February weather can be unpredictable. Snow, ice, and freezing temperatures often make drivers realize their current vehicle may not be the best fit for the season.
This is one reason why February is a popular month for shoppers who want a safer, more capable vehicle—especially if they’re looking for all-wheel drive, 4x4 capability, or advanced safety features that improve confidence on winter roads.
If you’ve been dealing with slipping tires, limited traction, or poor visibility, February can be the right time to upgrade into something that feels more stable and secure.
Trade-In Opportunities Can Still Work in Your Favor
If you’re planning to trade in your current vehicle, February can still be a strong month to do it. Dealerships are always looking for quality used vehicles, and trading in can help lower the overall cost of your next purchase.
When you trade in, you can potentially reduce what you finance, lower your monthly payment, or even put yourself in a better position to move into a newer vehicle sooner than expected.
At Kunes Auto Group, we’re happy to help you evaluate your trade-in and show you how it impacts your buying options.
Buying in February Helps You Avoid the Spring Rush
Spring is one of the busiest seasons in the auto industry. More shoppers hit the market, demand increases, and popular models can sell quickly.
Shopping in February helps you get ahead of that rush. You may have more inventory choices, more time to explore options, and less pressure to make a decision quickly.
If you already know you’ll need a vehicle in the near future, buying in February can be a smart way to stay ahead of the curve.
Tips to Get the Best Deal When Buying a Car in February
If you want to maximize your February purchase, it helps to come in with a plan. Knowing your budget and understanding what you need from your next vehicle can make the process easier and faster.
It’s also helpful to think about whether you’ll be financing or leasing, and if you have a trade-in, gathering basic details like mileage and vehicle condition can help you get a more accurate estimate.
Most importantly, take your time and test drive a few options. February is a month where the shopping experience is often less rushed, so it’s a great opportunity to explore what truly fits your lifestyle.
Is February the Best Time to Buy a Car?
For many shoppers, the answer is yes. February offers a unique combination of value, opportunity, and convenience that can be hard to beat. With fewer crowds, motivated dealerships, potential incentives, and strong inventory options, it can be one of the most practical months to buy.
If you’re looking for a great deal without the chaos of peak shopping seasons, February is absolutely worth considering.
Shop February Vehicle Specials at Kunes Auto Group
Whether you’re searching for a reliable commuter car, a family-friendly SUV, a powerful truck, or something sporty and fun, Kunes Auto Group is here to help you find the perfect match.
Our team is ready to walk you through your options, answer your questions, and help you feel confident every step of the way—from test drive to trade-in to financing.
When you’re ready, we’re ready. February can be a smart time to buy—let Kunes Auto Group help you make the most of it.
