Summerfest and Kunes Auto & RV Group Announce Lineup and Return of Lasso Lounge for 2026

Summerfest presented by American Family Insurance and Kunes Auto & RV Group are excited to welcome back the Lasso Lounge, the country-themed area located on the south end of the festival grounds. After making its debut last year, the Lasso Lounge quickly became a must-visit destination for music lovers.

Country legend Garth Brooks will kick off Summerfest June 16–17, and the Lasso Lounge will be one of several tailgate hangouts for ticketholders during the Callin’ Milwaukee – the Official Summerfest Garth Brooks Pre-Party. Guests can enjoy live music, specialty cocktails, and performances by local bands Rebel Grace (June 16) and Bootjack Road (June 17) during the pre-show tailgate.

Throughout Summerfest’s nine-day run, the Lasso Lounge with FM 106.1 – Milwaukee’s Best Country, will feature a lively lineup of DJs and live bands. Whether you’re a country music fan or simply looking for a fun place to gather with friends, the Lasso Lounge is the place to be during the festival.  Guests can enjoy craft cocktails, ice-cold beer, refreshing drinks, and a boot-stompin’ good time.

See below for the 2026 Summerfest Lasso Lounge Lineup presented by Kunes Auto & RV Group with FM 106.1:

For tickets and more information visit Summerfest.com.