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Ford Maverick Truck

Ford Maverick: The Compact Pickup Reborn

Published on Sep 21, 2023 by Matthew Kroll

In an era marked by a resurgence of nostalgia and a rekindling of love for compact trucks, the auto industry behemoth, Ford, has played a masterstroke by reviving the Maverick - a nameplate that once adorned sedans and coupes in the 1970s. With its rebirth, the Maverick has transformed, emerging as a compact pickup truck keen on merging the old school charm with contemporary finesse and functionality.

Ford Maverick Pricing

The Ford Maverick was announced with a starting price around $22,000 for the base XL trim, making it one of the most affordable pickup trucks in the U.S. market.

However, the exact price of the Ford Maverick can vary depending on several factors:


Trim Level: The Maverick is available in different trim levels, including XL, XLT, Lariat Luxury package, and Lariat. Each successive trim level typically brings more features and properly equipped amenities, which also means a higher price point.


Optional Packages: Ford offers various optional packages and features that can enhance the Maverick's capability, comfort, or aesthetics. These packages, whether they're related to towing, luxury, or safety, will increase the vehicle's final price.


Engine Choice: The base hybrid powertrain has a different price than the optional 2.0-liter EcoBoost engine. Opting for the more powerful engine will generally come at a premium.


Drive Configuration: While the hybrid model comes standard with front-wheel drive, the EcoBoost version offers an all-wheel-drive option, which is generally more expensive than FWD.


Dealer Markup: Depending on demand, availability, and region, dealers might have markups on the Maverick, especially during its initial launch period or if it's in high demand in a particular area.


Destination Fees & Other Costs: The manufacturer's suggested retail price (MSRP) typically doesn't include destination fees, taxes, licensing, or other dealer-related costs.

Ford Maverick Towing Capacity and Payload

The Ford Maverick, was designed to provide utility for those who need some of the benefits of a truck but without the size and fuel consumption of larger pickups. Its towing capacity and payload are impressive given its compact size and positioning in the market.

Here are the general towing and payload figures for the Ford Maverick:


Hybrid Powertrain:


Towing Capacity: Up to 2,000 lbs


Payload Capacity: Approximately 1,500 lbs across all trims and configurations


2.0-liter EcoBoost Engine:


Towing Capacity: When equipped with the optional 4K Tow Package, it can tow up to 4,000 lbs.


Payload Capacity: Remains around 1,500 lbs across all trims and configurations


These figures make the Maverick a versatile option for a variety of tasks, such as carrying tools and equipment, moving furniture, towing small trailers, or even handling some recreational equipment like jet skis.

Driving the Ford Maverick

Ford Maverick in a Quarry

Driving the Ford Maverick offers a unique experience that bridges the world of compact SUVs and pickup trucks. Here's a summarized impression of what driving the Ford Maverick might feel like:

Ride Comfort:


Given its unibody construction (shared with the Ford Escape and Bronco Sport), the Maverick provides a smooth ride more akin to a crossover or SUV than a traditional body-on-frame truck.


The suspension is designed to handle both city driving and light off-roading.




The Maverick's compact size makes it more agile and easier to maneuver than larger pickups. It's more at home in urban settings, with a turning radius and overall dimensions that favor city streets and tight parking situations.

Engine of a Ford Maverick

Power and Performance:


The base hybrid powertrain offers adequate power for daily commuting and light hauling. The electric motor assists provide a smooth initial acceleration, making city driving seamless.


The optional 2.0-liter EcoBoost engine offers more pep, especially for highway overtaking and when the vehicle is loaded.


Fuel Efficiency:


One of Maverick's key selling points is its impressive fuel efficiency, particularly with the hybrid powertrain. Early estimates suggested over 40 mpg in city driving for the hybrid variant.


Cabin Experience:


The interior is modern, with a focus on practicality. An 8-inch touchscreen with Apple CarPlay and Android Auto comes standard, and the overall cabin layout is intuitive.


Noise insulation is decent, offering a relatively quiet cabin experience for the segment.




With the "FLEXBED" system in its bed, the Maverick offers a range of customization options for hauling, making it adaptable to various needs.


The relatively high payload for its class means you can carry a good amount of cargo in the bed.




The driving position and design offer good visibility, making it easier to navigate in traffic and park.

Safety First



With the available Ford Co-Pilot360 suite of safety features, the Maverick offers a range of active safety features that can assist in various driving situations.

In summary, the Ford Maverick is positioned as a daily driver for those who occasionally need the utility of a truck bed. It's not meant to replace full-size or even mid-size trucks for heavy-duty tasks but rather offers a balanced solution for urban dwellers with versatile needs. As with all vehicles, personal test drives are recommended to get a feel for the vehicle and determine if it aligns with individual preferences and requirements of what you want in your pickup truck.

Engine Options for the Ford Maverick

The Ford Maverick was launched with two main engine options:

Ford Maverick Hybrid Engine

2.5-liter Hybrid:


Type: 4-cylinder combined with an electric motor.


Output: Roughly 191 horsepower and 155 lb-ft of torque when combined with the electric motor.


Transmission: Continuously Variable Automatic Transmission (CVAT).


Hybrid Drivetrain: Front-Wheel Drive (FWD) as standard.


Fuel Economy: It was projected to deliver over 40 mpg in city driving, making it one of the most fuel-efficient trucks available.

2.0-liter EcoBoost:


Type: Turbocharged 4-cylinder.


Output: Approximately 250 horsepower and 277 lb-ft of torque.


Transmission: eight speed automatic transmission.


Drivetrain: Front-Wheel Drive (FWD) as standard with an optional All-Wheel Drive (AWD) system.


This engine provides more power and torque, making it more suitable for towing and more spirited driving.

The hybrid powertrain is particularly notable because it's the standard engine for the Maverick, offering a blend of fuel efficiency and everyday usability. The 2.0-liter EcoBoost, on the other hand, provides an option for those who might be looking for more power or the ability to tow heavier loads.

Interior, Comfort, and Cargo of the Ford Maverick

The Ford Maverick's introduction into the market came with an emphasis on practicality, modern design, and comfort. Here's a breakdown of its interior, comfort, and cargo attributes:



Design: The Maverick's interior is contemporary, with a straightforward dashboard layout. It reflects Ford's approach in some of their newer models, emphasizing user-friendliness.


Materials: The Maverick, particularly in its base trims, uses durable materials suited for utility. As you move up the trim levels, expect more premium touches and finishes.


Infotainment and Tech: A standard 8-inch touchscreen infotainment system is central on the dashboard, offering Apple CarPlay and Android


Auto compatibility. Digital displays and modern controls make the Maverick's cabin feel current.




Seating: The Maverick offers seating for five. Front seats provide good support and are designed for longer drives, while the rear seat is more spacious enough for a compact truck, accommodating adults on shorter trips.


Climate Control: Standard manual air conditioning is available, with upper trims offering automatic climate control.


Noise Insulation: For its class, the Maverick provides decent noise insulation, ensuring a relatively quiet cabin experience on most roads.

Sound Logo



Bed: One of the Maverick's standout features is its "FLEXBED" system. This 4.5-foot bed offers a variety of customization options, including slots for 2x4s or 2x6s to create divided storage or an elevated floor. It also includes built-in threaded holes to attach tie-downs, bike racks, or other accessories. The tailgate is multi-position, allowing it to be set at different angles to support longer cargo.


Interior Storage: Inside, the Maverick boasts a range of storage solutions. Door pockets, center console storage, and under-seat storage in certain trims make it practical for everyday items.


Utility Features:


Some models come with 110-volt outlets in the bed and rear of the cabin, increasing the truck's utility for various tasks like camping or using power tools.


Upgrades and Options:


Higher trims, such as the Lariat, introduce more refined materials, enhanced tech features, and added comforts like heated seats.

Overall, the Ford Maverick's interior is designed for versatility and modern-day needs. It blends the utility of a pickup with some of the comforts and features found in compact SUVs. For those considering a Maverick, a personal inspection or test drive can give a more tangible sense of its interior quality and comfort levels.

Ford Maverick Fuel Economy and Real-World MPG

Red Fuel Can

The Ford Maverick, particularly with its hybrid powertrain, is promoted as one of the most fuel-efficient pickup trucks available.


Here's a general overview of its fuel economy figures:


2.5-liter Hybrid:


Ford claimed the Maverick Hybrid would achieve approximately 40 mpg in the city. This made it a very attractive option for urban and suburban dwellers who wanted truck utility without the typical fuel consumption associated with larger pickups.


2.0-liter EcoBoost:


While the turbocharged EcoBoost engine offers more power and towing capability, it comes at a slight compromise in terms of fuel economy compared to the hybrid. Exact figures might vary, but you can expect the EcoBoost's mpg ratings to be lower than the hybrid's, though competitive within its segment of compact trucks.

Real-World MPG: It's important to note that the EPA's mpg estimates are a useful baseline, but real-world fuel economy can vary based on several factors:


Driving Conditions: Highway driving typically yields better fuel economy than stop-and-go urban traffic. However, the hybrid's regenerative braking system can recuperate energy in city conditions, making it particularly efficient in those scenarios.


Driving Habits: Aggressive driving, rapid acceleration, and high-speed travel can reduce fuel efficiency.


Vehicle Load: Carrying heavy payloads or towing can have a noticeable impact on fuel consumption.


Maintenance: A well-maintained vehicle generally achieves better fuel economy. Regularly checking tire pressure, changing the oil, and replacing air filters can make a difference.

Ford Maverick Safety and Driver-Assistance Features

Yellow Safety Triangle

The Ford Maverick, being a modern vehicle, comes equipped with a range of safety features and driver-assistance technologies. Here's a summary of the safety and driver-assistance features available for the Ford Maverick:

Standard and Available Safety Features:


Airbags: Multiple airbags including front, side, and curtain airbags are standard to provide protection in the event of a collision.


Stability and Traction Control: Systems designed to help maintain control of the vehicle in challenging driving conditions.


Anti-lock Brakes (ABS): Helps prevent wheel lock-up during hard braking.


Rearview Camera: Standard on all trims to assist with reversing.


Driver-Assistance Technologies: Many of these features are part of the Ford Co-Pilot360 suite:


Automatic Emergency Braking (AEB) with Pre-Collision Assist: Can automatically apply the brakes if a collision is imminent and the driver doesn't respond in time.


Lane-Keeping Assist: Helps ensure the vehicle stays within its lane by providing gentle steering corrections.


Blind Spot Information System (BLIS) with Cross-Traffic Alert: Warns the driver of vehicles in their blind spot or approaching from the side when reversing.


Adaptive Cruise Control: Maintains a set distance from the vehicle ahead, adjusting speed as necessary.


Evasive Steering Assist: Provides steering support to help avoid a collision.


Rear Parking Sensors: Assist with parking maneuvers by alerting the driver to obstacles behind the vehicle.


Auto High-Beam Headlamps: Automatically switches between high and low beams depending on traffic conditions.

Is it worth it to buy a Ford Maverick?

Dollar Bills

The Ford Maverick was a new compact pickup truck introduced by Ford, and it garnered significant attention due to its unique combination of features. Here are some advantages and potential considerations related to the Maverick:



Affordability: The Maverick was launched with an attractive starting price, positioning it as one of the more affordable pickup trucks in the U.S.


Fuel Efficiency: The base model came with a hybrid powertrain, which promised impressive fuel economy for a pickup truck.


Maneuverability: Being a compact pickup, it's easier to drive and park in urban settings compared to larger trucks.


Versatility: Despite its size, the Maverick was designed to handle various tasks, from daily commuting to light-duty hauling.


Modern Features: The Maverick featured a host of modern tech features, including an infotainment system, safety features, and more.

Apple Car Play



Towing and Payload: While the Maverick was suitable for light-duty tasks, those looking for heavy towing and hauling capabilities might be better served by larger trucks.


Size: If you're used to driving larger trucks, the Maverick might feel a bit small. Conversely, if you're transitioning from a sedan or a hatchback, the Maverick might feel just right.


Longevity: Since it was a new model, there was limited long-term reliability data available. However, the Maverick was backed by Ford's reputation, which generally has been positive in the truck segment.


Resale Value: New models can sometimes be unpredictable in terms of resale value, but trucks generally hold their value well.


Recommendation: If you're in the market for a compact, affordable, and fuel-efficient pickup and you don’t require the heavy-duty capabilities of larger trucks, the Ford Maverick could be an excellent choice.

How long will a Ford Maverick last?

Sand Hour Glass

The lifespan of any vehicle, including the Ford Maverick, depends on a variety of factors. Generally, modern vehicles, when properly maintained, can often last well over 200,000 miles. Here are some factors to consider:

Maintenance: Regular maintenance, including oil changes, tire rotations, brake services, and timely addressing of any issues, is crucial. Following the manufacturer's recommended service schedule can significantly extend the lifespan of a vehicle.


Driving Habits: Aggressive driving, frequent short trips without letting the engine warm up, or regularly hauling/towing heavy loads can put more wear and tear on a vehicle, reducing its lifespan.


Environmental Factors: Vehicles in regions with extreme weather conditions (e.g., very hot or very cold climates) or those exposed to road salts or ocean salt spray may experience more rapid wear or rust.


Build Quality: Some vehicles are simply built better than others, with higher quality materials and better engineering. This can influence how long a vehicle lasts.


Technological and Mechanical Complexity: Vehicles with more complex systems, such as hybrid drivetrains or extensive electronics, may have more components that can fail. However, they also come with advanced features that can enhance longevity when properly maintained.


Usage: A car that's mostly used for highway driving will generally experience less wear and tear than one used predominantly in stop-and-go city traffic.


Ford Maverick Trim Levels

Here’s a brief overview of each Trim Level of the 2023 Ford Maverick inlcuding the xlt and lariat models:


XL (Base Level):


Standard hybrid powertrain


8-inch touch screen with Ford's SYNC 3 infotainment system


Apple CarPlay and Android Auto compatibility


Ford Co-Pilot360 safety suite, which includes features like pre-collision assist with automatic emergency braking, rearview camera, and other safety features.


Steel wheels




Adds features to the base model, including:


Cruise control


Upgraded exterior with alloy wheels


Additional storage solutions in the bed


Optional packages available for further upgrades




More premium features, including:


Push-button start


Heated front seats


Leather-wrapped steering wheel


Upgraded infotainment and interior trim


Available options like a larger touchscreen, navigation, and more advanced driver assistance features.


Additionally, Ford introduced the FX4 package for the 2023 Ford Maverick, which was available for AWD (All-Wheel Drive) models. This package is oriented towards off-road driving and includes features like skid plates, all-terrain tires, hill descent control, and additional drive modes.


The Maverick's trim levels and features might evolve over time, and Ford might introduce new trims or discontinue existing ones based on market demand and other factors.

Ford Maverick Truck Bed

Ford Maverick Truck Bed

The Ford Maverick, was designed as a compact pickup truck with a versatile truck bed similar to the Ford Ranger. Here are some key features and aspects of the Maverick's truck bed:


Size: The Maverick comes with a 4.5-foot bed, also referred to as the "FLEXBED". While this is smaller than full-sized pickups, it is designed to be versatile and efficient for urban and suburban users who might not need the capacity of larger trucks.


FLEXBED Design: One of the distinguishing features of the Maverick's bed is its design, which Ford has termed "FLEXBED". This design allows owners to better utilize the space with features like:


Multi-position tailgate


Vertical and horizontal slots to use DIY dividers or bed separators.


Available accessory pockets, hooks, and anchor points for increased versatility.


Payload: The Maverick has a payload capacity that varies slightly based on the configuration but is designed to handle over 1,500 pounds, making it practical for many everyday uses, from transporting furniture to hauling gardening supplies.


DIY-friendly: Recognizing that many truck owners like to customize their truck beds, Ford designed the Maverick's FLEXBED to be DIY-friendly. Owners can add their storage solutions, racks, and other customizations using readily available materials from hardware stores.


Available Features: The Maverick offers a range of optional bed-related features depending on the trim and packages, including bed lighting, a 110-volt power outlet, bed liners, tonneau covers, and more.


Towing: While not directly related to the bed, the Maverick's towing capacity is worth noting. With the Ford Maverick's hybrid powertrain, it can tow up to 2,000 pounds. If equipped with the optional EcoBoost engine and Tow Package, its towing capacity goes up to 4,000 pounds.

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